One of the concepts explored in this week’s ‘Emergent Media’ lecture was the idea of collective Intelligence, or many-to-many. This is where everyone can communicate and produce to everyone, involving continual iteration on a global scale. This week I was challenged to participate in a form of collective project with others, so I tried editing and adding to a Wikipedia page for the first time:
Wikipedia is created by the collective intelligence, as anyone is able to access and edit pages, and there is a continual and open process for iterations and developments. The site’s “consensus-building participatory knowledge-building processes replace traditional encyclopaedia processes founded on the knowledge of experts and gatekeeping practices” (Lichenstein, S & Parker, C, 2009).
This concept of gatekeeping is a key feature of monologic media, where the approval of a gatekeeper must be reached in order for information or product to be published to the public. Common in traditional media such as print, radio, or television, this process may also be called one to one, where one source provides media to an individual.
Dialogic media such as Wikipedia allows individuals to produce and receive content to and from anyone, and as stated above is replacing monologic methods. Another term for this is many to many, where there are multiple sources and multiple receivers, and individuals can be distributors and receivers.
- IMRE 2018, 1 to Many, Many to Many, Many to One – for PR and Inbound, IMRE, weblog post, 11 January, viewed 16 April 2020, <https://www.imre.uk/2018/01/pr-1-many-inbound-many-many-many-1/>
- Lichenstein, S & Parker, C. 2009, Wikipedia model for collective intelligence: a review of information quality, ResearchGate, web post, January, viewed 16 April 2020, <https://www.researchgate.net/publication/220428468_Wikipedia_model_for_collective_intelligence_a_review_of_information_quality>
- Mitew, T. 2020, The Medium is the Message II: The Logic of Digital Production and the Network Economy [BCM112], Prezi, web post, 12 April, viewed 13 April 2020, <https://prezi.com/1kfadyj2yozd/the-medium-is-the-message-ii-the-logic-of-digital-production-and-the-network-economy-bcm112/>