One of the concepts explored in this week’s ‘Emergent Media’ lecture was the idea of collective Intelligence, or many-to-many. This is where everyone can communicate and produce to everyone, involving continual iteration on a global scale. This week I was challenged to participate in a form of collective project with others, so I tried editing and adding to a Wikipedia page for the first time:
Wikipedia is created by the collective intelligence, as anyone is able to access and edit pages, and there is a continual and open process for iterations and developments. The site’s “consensus-building participatory knowledge-building processes replace traditional encyclopaedia processes founded on the knowledge of experts and gatekeeping practices” (Lichenstein, S & Parker, C, 2009).
This concept of gatekeeping is a key feature of monologic media, where the approval of a gatekeeper must be reached in order for information or product to be published to the public. Common in traditional media such as print, radio, or television, this process may also be called one to one, where one source provides media to an individual.
Dialogic media such as Wikipedia allows individuals to produce and receive content to and from anyone, and as stated above is replacing monologic methods. Another term for this is many to many, where there are multiple sources and multiple receivers, and individuals can be distributors and receivers.
References
- IMRE 2018, 1 to Many, Many to Many, Many to One – for PR and Inbound, IMRE, weblog post, 11 January, viewed 16 April 2020, <https://www.imre.uk/2018/01/pr-1-many-inbound-many-many-many-1/>
- Lichenstein, S & Parker, C. 2009, Wikipedia model for collective intelligence: a review of information quality, ResearchGate, web post, January, viewed 16 April 2020, <https://www.researchgate.net/publication/220428468_Wikipedia_model_for_collective_intelligence_a_review_of_information_quality>
- Mitew, T. 2020, The Medium is the Message II: The Logic of Digital Production and the Network Economy [BCM112], Prezi, web post, 12 April, viewed 13 April 2020, <https://prezi.com/1kfadyj2yozd/the-medium-is-the-message-ii-the-logic-of-digital-production-and-the-network-economy-bcm112/>
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Bonnie, I love how you’ve related it to Wikipedia of all examples! it’s true. Anyone, literally anyone, is able to make edits to a Wikipedia page – of course, you’ll never know how long the edits will remain online, but everyone has the power to collectively help or hinder the information on the page. While I explored the idea of monological media no longer remaining you took a close at both forms – mono and dia – media. We’re free from the gatekeeper!
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Bonnie this is awesome! I loved reading your blog post, your examples really helped explain this week’s concept. Your wikipedia video was also very cool to watch and made me want to give it a go (so thank you for inspiring this trend)! At the start of my blog post I took a similar approach to you, but then chose to go down the path of collective intelligence (to help me understand the topic a bit better). I look forward to reading what you write next week!
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Really well-written blog post! I like how you explored both monologic and dialogic media to show the contrast between the two forms of media. Using the tutorial example of editing a Wikipedia page was a good thought and really adds to the information, it is helpful to see how the information can be applied practically. We both explored similar themes when talking about dialogic media and the many to may concept, it reassures me that we both seem to have understood the content and know-how to put it into practice.
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Thanks so much! Glad it I’m not the only one who wrote about those concepts.
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Hey Bonnie, just wanted to say that I really enjoyed reading your post. I was quite confused while learning this topic but your post has really allowed me to understand the concept on a level that didn’t leave me with more questions than answers. Also, I loved your video! May I use the idea and give you credit?
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Thanks for the feedback, and yeah of course!!
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